8 or so bees in my bonnet (recrea33) wrote in antiadvertising,
8 or so bees in my bonnet

  • Music:

mr angry from tonbridge wells


dear asa,

everyone knows the pseudo-science claims in shampoo or anti-aging cream adverts are stupid, but this disinfectant ad really made me mr. angry from tonbridge wells:

'FACT: there are 68 more times more bacteria on your baby's high chair than on your floor.'

this statement is misleading at best and purely false at worse. where is the source?
panicking new mothers into being obsessively over protective is at best irresponsible and at worse downright dangerous.


Not Upheld - Complainant001.Doc

Direct Line: 0207 492 ****
Fax: 0207 242 3696
Email: barr**@asa.org.uk

6 June 2005

Dear Mr 33,

Your complaint about Dettol Disinfectant Spray Fact

Thank you for contacting us. I am sorry this advertising has caused you concern.

I should explain that the themes of advertisements are chosen by the advertisers. What we require of the broadcasters is that they ensure that the advertising they carry complies with our Advertising Code. Technical claims of this kind are checked by the Broadcast Advertising Clearance Centre (BACC) who are employed by broadcasters to ensure the compliance of advertising with our Code. As the statistics and facts in this advertising would have been verified by the BACC before the advert was broadcast we have no reason to doubt the veracity of the claims.

Thank you, nonetheless, for taking the trouble to raise this matter. Even when we are not taking action, it is very helpful to be aware of individual viewers’ reactions to television advertising.

Yours sincerely,

Barry Noone
Broadcast Complaints Handler



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