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(1 in•ter•pre•ta•tion | de•ci•pher )

open/close brackets [31 May 2007|12:39am]


just started watching the lord of war and having skipped through the adverts (what is up with that? i bought this cd i didn't fucking rent it you mercenary bastards, if i want to buy an 'i am an idiot' dvd that tells me media piracy is akin to mugging an old lady then i will. but i actually didn't (opinion of the brand= -5 (the riaa, momentum pictures(shame on you) and mars bars)))

...i was pleased to find this punchy little satire from amnesty that manages to hit both its targets similtaneously (although teleshopping is obviously the lesser of two evils), if you'll forgive the pun.

( de•ci•pher )

I Hate Car Commercials [13 Feb 2007|05:43pm]

I really dislike car commercials and ads. These car commercials frequently are accompanied by pseudo-religious or "spiritual" sounding music (New Age type of music) and the people in the commercials are made to appear over-awed by the vehicle that is being driven (usually at night), and often accompanied with pseudo-religious imagery. I think it's cheap and shoddy the way spiritual ideals are being sold in the form of a metal piece of transportation. I understand a car is important if you need one to get to work, etc., but I've never understood how most people can't see through the shallow facade of these commercials.

One of the commercials that recently got on my nerves was a Hummer commercial with a well-known Victoria's Secret model in the front seat. I believe she was in the driver's seat with some older man (Regis Philbin?), I'm not sure who, but anyway, something about that commercial advertised wealth and privilege and it's just an ugly, totally distorted view of the world. I also think there was a purposeful use of this model with an older man in a psychological sense. This model is the exact type of person who would appeal to all of the women who shop at Nordstrom's, and the man is just going all "for a ride." The man would probably appeal to every guy with a mid-age crisis.

(3 in•ter•pre•ta•tions | de•ci•pher )

[18 Aug 2006|09:09pm]

i just finished watching an episode of dateline called Food Fight and it was about the court battle of fsatfood, the strategies they use etc. At one point of the show they had a few preschool students choose between an iced cupcake with the americanflag on it or one with spiderman on it. almost all the kids chose the one with spiderman (not surprising).then again they were given a choice between iced cupcakes and a bannana with stickers of Dora the Explorer,shrek etc.still the majority of kids chose the item with their favorite characters. finnaly the kids were asked which they would like for breakfast, a rock with stickers of cartoon characters or a bannana. An alarming amount of children chose to have a rock.
i thought id write about this because the marketing behind it really stood out.

(2 in•ter•pre•ta•tions | de•ci•pher )

losing the illusion of healthiness [29 May 2006|09:25pm]


the many faces of ronald mcdonald:

do you want a bullet in the face with that?

hand over the frites du liberte, ron.

a bigger big mac against the forces of evil.

hey kids! wanna see something cool!

( de•ci•pher )

advertisement feature [29 May 2006|09:17pm]


whatever next!?

ethics code?
are you kidding me?

'1. Diversify your networks.
2. Develop your contact spheres.
3. Word-of-mouth is more about farming than it is about hunting.'

a brief synopsis of 'word of mouth' marketing

an insiders' analysis

( de•ci•pher )

More and Overseas Media Freegan Requests [11 Jan 2006|07:53pm]

Journalists would also like to talk to freegans who are here:

Connecticut (anywhere)
Maine (anywhere)
Massachusetts (anywhere)
New Hampshire (anywhere)
Rhode Island (anywhere)
London. England, UK
Southeast England, UK


We've also received requests from overseas from journalists wanting
to interview freegans. There are journalists who would like to talk
to you if you are freegan and live

Anywhere in the UK, especially
East Midlands, UK
(Nottinghamshire/Derbyshire/Leicestershire/Lincolnshire/ East Staffordshire)
Yorkshire, England, UK


Anywhere in Australia

(1 in•ter•pre•ta•tion | de•ci•pher )

EVEN MORE Media Requests for Freegans & Dumpster Divers!! [11 Jan 2006|08:47pm]

Since the last time we posted, reporters in EVEN MORE cities have
expressed interest in doing stories on freeganism!

We are still looking for people to talk to media about freeganism in
these cities/regions:

Albany, NY
Bakersfield, CA1.5 hours NE of LA
Bay Area, CA
Boston, MA
Canada (anwhere in the country)
Cedar Rapids, Iowa
Central FL
Central NY
Chicago, IL
Cincinatti, OH
Gainseville, FL
Ithaca, NY
Los Angeles, CA
Minneapolis, MN
New York, NY
Northern VA
Phoenix, AZ
Rochester, NY
Syracuse, NY
Tampa, FL
Toronto, CA
Vancouver, CA
Washington, DC
Wilmington NC

Please spread the word to anyone you think might be interested. If
you'd like to participate in a media story in any of the towns listed
below, call Adam at (201) 928-2831 or email adam@freegan.info

In case you missed our last post, here is a bit of background on what
this is all about:Read more...Collapse )

( de•ci•pher )

this year's hot item [07 Jan 2006|01:55pm]



( de•ci•pher )

Freegans Needed for Media Interviews [06 Dec 2005|06:29am]

Freegan.info, a group and website promoting freeganism, has gotten a ton of media requests lately from journalists all over the country who want to find local freegans to interview.

What is freeganism?
Read more...Collapse )

If you aren't sure what freeganism has to do with animal rights, visit http://freegan.info/?page=ARFreegan . As many animal rights activists have heard inaccurate descriptions of what a freegan is, you may be surprised to learn that freeganism is a lifestyle that powerfully reinforces animal rights ethics.)

Please spread the word to anyone you think might be interested. If you'd like to participate in a media story in any of the towns listed below, call Adam at (201) 928-2831 or email adam@freegan.info

Here are the cities we are currently looking for interviewees in or near:Read more...Collapse )

( de•ci•pher )

Choose The Best Title: (or create your own) [02 Nov 2005|02:57am]

[ mood | amused ]

pic coutesy of miss_mcdonald

Choose The Best Title: (or create your own) -.......final title will appear on the entry here.

A. "Indeed. Mcdonalds has been secretly slipping zombie flesh into their burgers for years." ........from pdx6

B."I think you forgot the "parts" tag."  ...........from bbsy

C."so it wasn't just me then, eh?".............whittles

D. "I somehow always knew the McDonalds were canibals."...............caitykitola

E. "hahahaaa it's Ronald testing out the new Human McNuggets!
      Definitely the evilest Ronald ever! w000t!"..................................ludicrous

F. "OMG! This is fantastic! And human flesh is probably healthier for you than McDonalds!"............digitaldevil

G. "Soylent McNuggets are people!" ...............firebitch

H. "thats exactly what a big mac tastes like.".....................larhonda

I. "I'm telling you - cannibalism is vogue."............................laurel714 </span>

(4 in•ter•pre•ta•tions | de•ci•pher )

FAIR: "Racism, in fact, may be gaining a firmer foothold in American media institutions..." [09 Oct 2005|03:48am]


Many people are aware of the article and controversial racial photos found here  and here http://www.boingboing.net/2005/08/30/black_people_loot_wh.html  titled:

 "White People Find, Black People Loot???"

However below are some recent updates: "Yahoo! has posted this note about these pictures: (after they removed the photos for receiving so many complaints)"

To Yahoo! News readers:

"News photos are an especially popular section of Yahoo! News. In part, this is because we present thousands of news photos from some of the leading news services, including The Associated Press, Reuters, and Agence France Press. To make this volume of photos available in a timely manner, we present the photos and their captions as written, edited and distributed by the news services with no additional editing at Yahoo! News."

"In recent days, a number of readers of Yahoo! News have commented on differences in the language in two Hurricane Katrina-related photo captions (from two news services). Since the controversy began, the supplier of one of the photos – AFP – has asked all its clients to remove the photo from their databases. Yahoo! News has complied with the AFP request."

Here are a few of the postings that have commented on the photo caption language:

Flickr      Salon    Romenesko     Gothamist

===========================End of excerpt==============================

For more information about this go here:     http://hosted.planetether.net/referral.jpg


Below are two very large pics and more articles of the "White People Find, Black People Loot" photos.

http://www.boingboing.net/2005/08/30/black_people_loot_wh.html        http://o-dub.com/images/looter.jpg        http://blogs.sohh.com/media_check/archives/2005/08/after_hurricane.html


See also this excellent article published by Fairness & Accuracy In Reporting (FAIR):

"Racism, in fact, may be gaining a firmer foothold in American media institutions as its promoters adopt more stealthy and sophisticated ways of presenting it."

foud here: http://lists.riseup.net/www/arc/abwwrpeace/2005-06/msg00003.html 
and here: http://www.fair.org/index.php?page=2487

thanks for your comments
-love for the people


I sincerely apologize for the many links, but since the news item has attracted so much attention, many websites that had the photos, have taken down their photos, so I provided multiple links, to make certain that everyone can see the photos.    Please forward this article.  If the blogosphere can make Yahoo issue an apology for their 'accidental' racism, perhaps some other corporations may see the light in regards to sexism, ageism, racism and other injustices.  Thanks!

( de•ci•pher )

comments on advertising from the advertisers themselves [12 Oct 2005|01:46pm]

“The truth isn’t the truth until people believe you.” – Bill Bernbach

“Good advertising” does not just circulate information. It penetrates the public mind with desires and belief.” – Leo Burnett

“To explain responsibility to advertising people is like trying to convince an eight year old that sexual intercourse is more fun than chocolate ice cream.” – Howard Gossage

"You're buying an idea, a feeling, an image, an instant connection to where it's happening, to sense of excitement, to the idea that you're part of an engine that drives the shiny, glamorous world. It becomes a solution to isolation, loneliness, or impotence. It's not about the actual product we buy. That's almost the least of it. It's about achieving pleasure, happiness, resolution, the end of some anxiety. It's about buying into a world that advertising presents, where corporations are basically good guys who care about us as individuals. Through advertising they are saying, we can connect you to a glamorous powerful world." - Leslie Savan

"Consciously or not, we compare ourselves to the ads we see, accepting the discomfort they have created - because without discomfort there would be no need for salvation - then buying deliverance in the guise of their product." - James Robinson

(4 in•ter•pre•ta•tions | de•ci•pher )

[21 Jun 2005|12:48pm]

Image hosted by Photobucket.com

( de•ci•pher )

mr angry from tonbridge wells [07 Jun 2005|12:44am]



dear asa,

everyone knows the pseudo-science claims in shampoo or anti-aging cream adverts are stupid, but this disinfectant ad really made me mr. angry from tonbridge wells:

'FACT: there are 68 more times more bacteria on your baby's high chair than on your floor.'

this statement is misleading at best and purely false at worse. where is the source?
panicking new mothers into being obsessively over protective is at best irresponsible and at worse downright dangerous.


Not Upheld - Complainant001.Doc

Direct Line: 0207 492 ****
Fax: 0207 242 3696
Email: barr**@asa.org.uk

6 June 2005

Dear Mr 33,

Your complaint about Dettol Disinfectant Spray Fact

Thank you for contacting us. I am sorry this advertising has caused you concern.

I should explain that the themes of advertisements are chosen by the advertisers. What we require of the broadcasters is that they ensure that the advertising they carry complies with our Advertising Code. Technical claims of this kind are checked by the Broadcast Advertising Clearance Centre (BACC) who are employed by broadcasters to ensure the compliance of advertising with our Code. As the statistics and facts in this advertising would have been verified by the BACC before the advert was broadcast we have no reason to doubt the veracity of the claims.

Thank you, nonetheless, for taking the trouble to raise this matter. Even when we are not taking action, it is very helpful to be aware of individual viewers’ reactions to television advertising.

Yours sincerely,

Barry Noone
Broadcast Complaints Handler




(1 in•ter•pre•ta•tion | de•ci•pher )

waste your money here! [26 May 2005|01:08am]


when i saw crazy frog for the first time as a flash animation on the internet,
i was mildly amused. that's quite funny, i thought.

little was i to know the horrendous cash cow it would become...

...after seeing the hundrenth tweenager laser-aimed saturation ad for this whore amphibian ringtone,
i hated this number one with a passion far, far stronger than 'the tweets' truely awful 'birdie song'
or 'mr. blobby's' frankly criminal 'blobby song'

no, this was a far more sinister beast.
using jan hammer's horrible synth riff from the tacktastic mid-eighties cop-show tie-in, axel f,
some faceless talentless swedish 'techno dj' has created an evil cross-marketing nightmare.

purely designed to seperate 8-12 year olds from their pocket money
this 'song' sucks in ways i can't properly describe...

(ps. i supposed to hate it i guess,
like i'm supposed to hate a shampoo advert.
being old enough to be their father and still having half a brain,
maybe it'll inspire a generation to buy fart powered motorbikes and take to the road,
on a fact finding mission,
but i somehow doubt it.

'all publicity is good publicity')

the frog must die

( de•ci•pher )

WE LOST OUR LEASE! - the anti advertising agency is closing its doors. [03 May 2005|11:12pm]

(from email)

WE LOST OUR LEASE! web: http://antiadvertisingagency.com

Our offices are closing on Saturday at 6pm. New tenants are moving
into the McBean Project Space at SFAI (apparently they're having some
kind of art show). This is your last chance to visit the office. Scroll
down for information on our closing day "Giant Liquidation

The Last Consultant Visit

Wednesday May 4th at 6:30 Jon Brumit, Artist. Conceptual artist Jon
Brumit explores consumerism, democracy, and cultural fallout within his
work. With Marc Horowitz, the two become Sliv & Dulet, who ran their
own office at New Langton Arts in 2003. For more info,

The Last Focus Group

Friday May 6, 4-5pm Focus Group with moderator, Dr. Susan Greene.
Topic: Public Relations and the Middle East. Dr. Greene is researching
opinions regarding various issues and campaigns surrounding the Middle
East region. No prerequisites - you need not be fluent in current
events to participate. (This focus group is full, thanks!)

The Last Individual Appointments

This Wednesday, Friday, and Saturday (May 4,5,6) Steve Lambert, CEO of
the Anti-Advertising Agency, will open his appointment book to the
public. Anyone is encouraged to schedule an informal meeting.
Conversation topics can vary from public space issues, thoughts on
advertising, public relations, culture, and so on. Email to schedule
and appointment.

Liquidation Sale!

Saturday at 4pm will be the Anti-Advertising Agency "Giant Liquidation
Sale-A-Bration" closing day party. If you're looking for a good price
on a slightly used desk, desk lamps, or an 8 foot conference table, or
you just want to celebrate the end of the show, come by!

Office Hours

The Offices of the Anti-Advertising Agency are open Tuesday through
Saturday 11am-6pm at 800 Chestnut St., Suite 3A in San Francisco. (aka
the McBean Project Space at SFAI.

Also celebrating a new space in the adjacent Walter Gallery is the
artist collective, Finishing School. They will be launching a new web
project, a Starbucks Delocator.

Thanks to all those who have visited so far!


Steve Lambert, CEO
the Anti-Advertising Agency
email: steve@antiadvertisingagency.com
web: http://antiadvertisingagency.com

(3 in•ter•pre•ta•tions | de•ci•pher )

[21 Apr 2005|11:52pm]

I had my portfolio review class today. I showed new work for my Rand McNally CustomView Maps campaign, and I did something I would never have done a year ago: I created an advertisement that appropriated public art. A San Francisco mural. Would I ever allow the idea to be executed? I don't know. Is it an innovative solution to a communications problem? Yes.

I am getting more pent up about the fact that my teacher only (sometimes) critiques the backwards and malignant values inherent in some of our work. Although, he will say something negative when these ads appropriate the sacred of other culture:. One kid did an ad with that Indian goddess with 8 hands. He called her on it. He said you can't take other cultures' religious symbols and associate them with American consumer goods because it belittles the religion. But I just showed some other work today that explicitly bashes the Catholic church. He thought that was funny. And today, this guy put up a smattering of obviously mysogynist ads for Noxema soap wipes. All of the ads showed a woman who'd just washed her face, looking at what dirt came off on the wipe. The wipes said things like "'80's Whore," "Gold Digger," and "You don't really swallow." Instructor gave him kudos for the concept and said nothing about the content. And last week, this other guy put up these ads for Crayola erasable markers. One of the ads showed a drawing of a ballerina with a signature that read "by Billy." The headline said something like "thank god Billy's dad had Crayola's erasable marker." I.e., thank god Billy's dad could erase the sissy (read: GAY) drawing his son had drawn.

To all of this, I said nothing. Your thoughts?

( de•ci•pher )

i want to rent chris pirillo's chest [22 Apr 2005|12:49pm]



(1 in•ter•pre•ta•tion | de•ci•pher )

[21 Apr 2005|05:57pm]


yet another piece of overtly heterosexual sexist celebrity endorsed fantasy bullshit.
And yes.. that is ancient 80’s pop star Kylie Minogue.

(1 in•ter•pre•ta•tion | de•ci•pher )

Drug advertising aimed at consumers is about to change. [28 Feb 2005|01:04pm]

Following concerns around Vioxx and Celebrex, happy go lucky drug commercials are likely to end. According to a Kaiser Family Foundation study, just 18 percent of people believe the ads most of the time and an Ipsos-Insight study found 19 percent were prompted by an ad to call a doctor, down from 25 percent in 2002. The new direction drug ads take is unclear but some sense they will become more factual in terms of describing the disease and referring people to doctors as brands take the back seat.

Our sense is drug advertising is ridiculous in the first place. No one, other than a doctor, is in the position to make decisions on which drug is right for them. Promoting drugs to non-doctor consumers is pointless and just raises undue concern and questions. Other than aspirin and cold remedies, drug companies should limit their marketing to doctors - those able to make an informed decision of the appropriateness of the drug. The current explosion of drug ads is simply breeding a whole new generation of hypochondriacs.

- from adrants.com

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